eBooks: Long-form lead-gen magnets
Want to create a downloadable asset you can use to establish your company as a thought leader, generate leads, share with syndication partners, or center a campaign around? Whether you already have an outline and research or you’re starting from scratch, I can write a long-form asset to help you meet your goals. I can also partner with your design team to proof and review the final product.
PAST PROJECTS INCLUDE:
- Staying successful at hiring in a confusing labor market (Greenhouse)
- Manager essentials: Growth mindset (Udemy Business)
- Dangerous animals of product (Productboard)
“Sometimes I’ll have the beginning of an idea—something I’m not even sure of what the final product would be—and Melissa can help me really formulate it and bring it to life.”
Petra Wille
Product Leadership CoachBlog posts: The heart & soul of your content marketing strategy
Blog posts are the key to establishing a steady drumbeat of content. It’s how you can create an ongoing conversation with your customers and prospects, establish your company as a trusted resource and thought leader, and even attract prospective candidates to your company. I work with marketing and communications leaders on creating engaging, informative blog posts. This process can include everything from planning relevant themes and topics to conducting interviews with subject matter experts and repurposing other assets like webinars and videos.
PAST PROJECTS INCLUDE:
- Tools of the Trade: Using Knowledge Management to Solve Problems and Boost Creativity
- Greenhouse IT Manager Elena Ackley Wants Women in Tech to Take up More Space
- The Data Your Recruiting Team Needs to Be Recession-Proof
Email nurture campaigns or newsletters: Create a compelling journey from lead to customer
Email can be a personal and effective way to communicate with potential customers, and I can help you design an email nurture campaign or regular newsletter to promote your existing assets, share useful tips and tricks about your product or service, or educate prospects about a particular topic that’s relevant to your business.
PAST PROJECTS INCLUDE:
- Getting Started with Continuous Discovery
- Petra Wille’s product leadership quarterly newsletter
- Product Talk monthly newsletter
- Product Leadership Essentials newsletter
Editing: Polish and proof your existing copy
If you’re already creating your own content—whether it’s a blog post, a white paper, or a book—but could use a little support with content and style, I’m happy to help out as an editor/proofreader. During my graduate studies in Translation and Professional Language skills at the University of Bath, I took several classes in editing and proofreading, worked as a proofreader at several English-language publications in Japan, and have now edited a few books, so I love to have the chance to break out my metaphorical red pen again!
PAST PROJECTS INCLUDE:
- The Product Talk Blog and Continuous Discovery Habits book
- Petra Wille’s blog and STRONG Product Communities book
- Product Operations book by Melissa Perri and Denise Tilles
- Northshore Studio’s blog
Continuous Discovery Habits is a gem of a well-written book. Ms. Torres knows her way around a well-constructed sentence. That this book has already undergone a thorough editing is evident, and one would assume that editor Melissa Suzuno deserves credit for the job she’s done. The quality of the writing in Continuous Discovery Habits is so high that, for example, I did not find even one spelling error in my survey of the first 75 pages. I have been conducting Editorial Evaluations for 8+ years, and I can’t remember being able to say that about any of the hundreds of books I’ve been assigned to for this function.”
Editorial evaluation, 1106 design
VIP Days
Have a high-priority project that needs urgent attention? You can book me for a VIP day to fast-track specific content tasks like editing, content repurposing, or newsletter prep and production. VIP days are only available on a limited basis, so get in touch to discuss in more depth.
Web copy
Do you secretly cringe every time you send someone to your website because it feels outdated or misaligned with how you’re working with clients today? I can help you revamp and refresh your copy so it speaks to your current skills and offerings.
PAST PROJECTS INCLUDE:
- Services page for Steve Portigal
- Home page and services page for Northshore Studio
- Coaching packages page and communities of practice page for Petra Wille