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Ms. Content LLC

Recent Project Round-up: Product at Heart

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Product at Heart is a conference for 750+ “curious product people” that takes place every year in Hamburg, Germany. For the past four years, I’ve been part of the content team, managing social media on the day of the event and writing blog recaps after.

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I absolutely LOVE being a part of this event for several reasons:

  • It’s so incredible to have the chance to travel to Hamburg (a beautiful city with so much charm and character).
  • Because I work with several product coaches and consultants (including Petra Wille, who co-organizes the event), it gives me the opportunity to connect with my clients and other members of the product community in person.
  • I get a front-row seat to the themes and topics that mean the most to product people (AKA my clients and potential clients) today.
  • Co-organizers Petra and Arne are so intentional with how they design every aspect of this conference that it’s genuinely fun to be a part of it in any way—the speakers, volunteers, sponsors, and attendees who return year after year are all a testament to that fact.

I realized that I’ve never actually taken time to document my work with Product at Heart, so that’s what this post is all about!

Day-of social media support

As the event unfolds, I share highlights from the presentations and other conference programming. Because this is a business event and we’re a lean team, we’ve chosen to focus our attention on LinkedIn.

Follow along with all the latest news and updates—check out Product at Heart on LinkedIn.

Conference overview recaps

When you gather hundreds of people and dozens of speakers and sponsors, even over the course of a single day, there are thousands of conversations and connections taking place. I know from other conferences I’ve attended that it can be hard to distill what you’ve learned into a few key takeaways—unless you specifically carve out time and space to do that.

With the conference overview recaps, I share the highlights, recurring themes, and standout moments from the event.

This year, I wrote two conference overview recap posts. The first was for the Leadership Event that took place in April: Insights, Key Takeaways, and Highlights from the Product Leadership Event.

And the second was for the main conference: Product at Heart 2026: Key Learnings & Takeaways.

Keynote recaps & social media posts

The conference speakers pour a ton of time and energy into developing their keynotes, and we want to make sure that all that hard work lives on after the conference is over.

During the event, there’s a team of videographers who capture both the overall event as well as each keynote presentation. After the event, they work their magic to create a video recap as well as recordings of each keynote, which you can find in the video archive.

And my role is similar, but my medium is (of course) the written word. I gather a few highlights and key points from each presentation so readers can get the main ideas and decide which topics they’d really like to dive into by watching the full videos.

This year, I wrote a blog post recap for each of the 10 keynote presentations:

And to keep the conversation going in the weeks and months after the conference ends, I’ve also been writing social media posts to continue promoting the keynote speakers and their presentations.

Need something similar for your event? Let’s talk!

If you’ve got an event coming up and you’re looking for similar social media or content support, good news: I’m interested in doing more of this type of work and I’d love to hear from you!

Just fill out my interest form or send me a brief email at hello@ms-content.com and we can discuss what our collaboration might look like.