The big question: Does video impact GEO? If you’re working in marketing today, one of the big questions is what role GEO or generative engine optimization should play in your strategy. You can find …
4 Key Takeaways from New Media Summit 2026
What exactly is the New Media Summit? When I signed up for the event, I knew the basic details: A two-day event organized by Matt McGarry in Austin for anyone making their living in “new media,” which …
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What’s It Like to Work with Me? Hear from Kate Leto, Executive Coach for Senior Product Leaders
Kate Leto is an executive coach for senior product leaders, author, and speaker who’s well known in the product world for helping product leaders develop core skills like empathy, active listening, …
Celebrating 6 Years of Freelancing
October conjures up all sorts of images—it’s the season of pumpkin spice lattes, skeleton decorations (of all sizes, species, and positions on the cute to scary spectrum) strewn all over my …
Recent Projects Round-up: August 2023
Once upon a time, I tried to sit down every quarter and share some of the projects I'd completed. I've fallen waaaay behind on that commitment (the last time I did one of these posts was back in July …
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What Can You Expect from Working with Me? Hear from Transformation Coach and Consultant Martina Hodges-Schell
I began working with Martina Hodges-Schell, transformation coach, consultant, and principal of Northshore Studio in January 2021. Martina believed that creating written content on a …